The real effect of the Jaago Re anti-corruption campaign
There is a new campaign on the TV these days. The Jaago Re anti-corruption campaign. It was even mentioned in the paper today. I actually quite liked the message and the video ad that they are showing. However, the moment I heard their punch line, the cynic and the comic in me thought that this is going to be very effective, but probably not what the promoters Tata Tea expect.
Here’s what I thought would be the real effect of the campaign:
However, as I said, the message is right. Its the same message as the one given out by WWF world over. Stop buying ivory, because if the buying stops, the killing will too.
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